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Company Operations

The Team Behind the Work

Eight people across three countries, combining human judgment with technology, AI, and disciplined music operations. We operate on a clear premise: technology should bring artists closer to the people making decisions—not further away.

8People
3Countries
Phoenix MetroArizona, USA · HQ
TechnologyEnabled Operations

People & Operating Roles

Rene Sierra

Founder & CEO

Company strategy, partnerships, product direction, and operating vision.

Sofía Hernandez

Head of Growth & Marketing

Global campaign strategy, DSP placement, audience positioning, and catalog marketing.

Diego Mendivil

Head of A&R — LatAm

Talent scouting, artistic development, strategic release planning, and regional growth.

Luis Castro

Release Operations Lead

Metadata quality control, delivery supply chain workflows, and release integrity.

Valeria Ruiz

Rights & Monetization Manager

Publishing administration, rights claims, YouTube monetization, and catalog protection.

Andrés Delgado

Data & Royalty Operations Lead

Royalty distribution, catalog analytics, streaming data pipelines, and financial reporting.

Gabriela Morales

Artist & Label Relations Manager

Project onboarding, release schedule coordination, and daily operational partner support.

Sebastián Ortega

Automation & Creative Technology Lead

AI workflow design, automated tools development, and operational process automation.

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