Releasing new music is a process that requires strategic planning to maximize its impact and reach. At a recent music release strategy meeting, key points were highlighted for preparing a release and increasing the chances of being included on important playlists. Here we share the best practices to achieve this.
Key points for a successful launch
Advance launch preparation
It is essential to send the release well in advance, ideally six weeks before of the official date. This allows the distributor and streaming platforms time to evaluate the music and plan its inclusion in playlists.
Solid marketing plan
Define clear objectives for your launch and establish a coherent brand identity. Identifying your target audience is essential to creating an effective marketing plan that connects with your listeners and generates expectations.
Communication with the distributor
Maintain fluid communication with your distributor. Share with them your marketing plan and any press coverage or promotions you have achieved. This demonstrates your commitment to promoting your music, which can positively influence your distribution strategy.
Artist Profile Optimization
Make sure your profile on platforms like Spotify, Apple Music, and Amazon Music is up to date. Include an engaging bio, professional photos, links to products, and tour or event dates. A complete and active profile helps attract the attention of curators and fans.
Recommended actions
Send release to distributor
At least 4 weeks in advance for evaluation and planning.
Create and share marketing plan
Define objectives, audience and tactics; inform the distributor.
Update artist profile
Complete biography, photos, links and dates on streaming platforms.
Preparing your release early and strategically not only improves your chances of being included on playlists, but also strengthens your presence and connection with your audience. Put these tips into practice and take your music to the next level!