How to stand out on saturated music streaming platforms
Nowadays, with the huge amount of music available on services like Spotify, Deezer and Apple Music, getting your music heard is a big challenge for independent artists. With millions of songs competing for attention, how do you make your work stand out?
The power of playlists
Users of streaming platforms usually spend a large part of their time listening to playlists, whether created by themselves, generated by algorithms or selected by specialized curators. Appearing on a list with many followers can be a decisive boost for your career and the dissemination of your songs.
Although getting into featured playlists can be unpredictable, there are effective tactics to increase your chances.
Although it is not always easy to enter, here we leave you 7 tips with flow to increase your chances:
Although it is not always easy to enter, here we leave you 7 tips with flow to increase your chances:
1. Activate your social networks
Don't underestimate the power of your followers on Instagram, Twitter and Facebook. Curators look at who is moving the community. It doesn't matter that you have few fans, what matters is that they are active and supporting your music.
2. Look for press and blogs that vibrate with your style
Being talked about in blogs or specialized media adds a lot. But be careful: do your research well so as not to waste time with media that does not connect with your vibe. Being reviewed or interviewed can open many doors for you.
3. Optimize your streaming profiles
Keep your profile up to date with fresh releases, photos and data. That you are verified on Spotify or Apple Music adds points and gives confidence. Also invite your network followers to follow you on streaming.
4. Create your own playlists
Create lists with your favorite music and yours. That shows that you are involved in the movement and give extra content to your fans. Plus, it helps you get discovered easier.
5. Play with algorithmic playlists
These lists build themselves based on what people listen to and save. The more saves and shares your topic has, the more chances you have of appearing there.
6. Connect with independent curators
There are people outside the platforms who create playlists with thousands of followers. Follow them, share your topic and present yourself well. Your presence on networks can be the plus that convinces them.
7. Be consistent and professional
It is not enough to send your topic once. Maintain contact with curators and media in a respectful and punctual manner. Good vibes and perseverance can open many doors for you in the future.
Give weight to your proposal
When you present your song, don't just send the link. Tell the story behind it, the genre, the mood and your plans to move it. The more useful information you provide, the easier it will be for curators to place your song on the perfect playlist.
Put clear labels that define your sound and style. That helps your music land right where it should.
The most important thing: music has to be fire
There is no better trick than having a topic that truly connects with people. If your listeners love it and share it, growth will be natural and curators will notice.
Remember that each playlist tells a story, and you are the one who creates yours with your music, your content and your story on networks and media.
There is no magic formula to get into the top playlists, but with strategy, dedication and a good song, the way opens.
Give weight to your proposal
When you present your song, don't just send the link. Tell the story behind it, the genre, the mood and your plans to move it. The more useful information you provide, the easier it will be for curators to place your song on the perfect playlist.
Put clear labels that define your sound and style. That helps your music land right where it should.
The most important thing: music has to be fire
There is no better trick than having a topic that truly connects with people. If your listeners love it and share it, growth will be natural and curators will notice.
Remember that each playlist tells a story, and you are the one who creates yours with your music, your content and your story on networks and media.
There is no magic formula to get into the top playlists, but with strategy, dedication and a good song, the way opens.